Our vision
Enable a new era of access, customization, and exploration in the world of distilled spirits.
Supply of the best spirits can't keep up with demand, and in a world of scarcity, allocation limits access. But what if you could dial up your favorite flavor profile every time? What if exploration didn't cost an arm in a leg? That's our vision, and we want you to come along for the ride.
Who are we?
First and foremost, we’re spirit lovers.
That means we're always on the hunt for our next favorite bottle. Something unique. Something awesome. Something special that we share with friends.
We are also chemists, and knew there had to be a better way to customize our own spirits
So we started reading. And playing around in our kitchens. Eventually we learned enough to push the science of distilled spirit maturation in directions we hadn't seen before, and this is when it all started to click.
Why MOBA?
It was hard to find spirits that catered to our specific tastes
The spirits industry largely targets broad flavor preferences like "smooth" or "bold." And we can't blame them.
Experimenting with unique flavor profiles on a large scale is expensive, time-consuming and ultimately, a big risk with on unfathomable sums of money. So industrial producers do what's popular, and frequently, that's something that's been done before.
This stifles innovation.
And then there
We tried experimenting with the DIY tools on the market, but weren’t impressed
The oak spirals and mini barrels only gave our spirits a woodier flavor.
Plus, the process felt like a lot of work. We had to taste the spirits daily, top up and rotate the barrels, and even watch out for mold growth.
And with no solid resources to turn to for guidance...
We ruined quite a few bottles in the process.
600+ experiments and blind taste tests later, we knew we had something
We can confidently say that the spirit that cames out of MOBA taste better than the spirit you start with.
And we wanted to share the experience with everyone!